WeSC first came about in 1999 from Stockholm, Sweden bringing their own take on streetwear inspired by skateboarding and snowboarding culture. Initially sponsoring some of Sweden's biggest underground talent, as they grew the brand they continued to sponsor artists, musicians and skateboarders but now throughout the world.
The 'WeActivists' as they are known include skateboarder/actor Jason Lee, skaters such as Arto Saari, Clint Peterson and Benny Fairfax and musicians Millencolin and Looptroop. Whilst they have quite the team of world famous professionals they are open to bringing anyone on board as long as they share the same mentality and excellence in their field of work.
With a wide range available WeSC have all areas of streetwear covered, specialising in jeans, T-shirts and hoodies they have also recently begun producing high quality stylish shoes. As they say themselves “innovative and contemporary clothing and accessories for the intellectual slacker who is seeking to express originality in a world of uniform thinking”. I couldn't put it better myself.
They have now opened stores in New York, Singapore and Paris among others. The clean cut and simple design of their concept stores perfectly matches the modern yet classic styling they have been known for since they began.