About Us
From humble beginnings in 1958, Magic Toast came into life through a love of skating and snowboarding when the sports first hit UK shores. A passion for extreme sports led us to importing skateboards from the USA back in the 70’s and then snowboards in the 80’s, being one of the first shops in the UK to stock either.
As well as specializing in skate and snow, throughout the 70’s we expanded our range of surfing and windsurfing products becoming one of the UK’s biggest sellers of water sport equipment, all this whilst being located in landlocked Leicester.
With trends and technology constantly evolving in the industry we ensured we had the latest and best equipment available as well as expanding our range to include both sport and streetwear clothing.
Which brings us to where we are today, a leading stockist of skate, snow, surf and windsurf hardware alongside a large selection of some of the best skate and streetwear branded clothing.