Not much really has to be said about Nike SB that you don't already know. The most recognisable brand in the world? Possibly. That being said they didn't find their way into skate boarding culture very easy.
Releasing their first skate shoe in 1997 it wasn't until five years later when they signed Paul Rodriguez that they started making major strides in the industry. Adding some of the worlds best and most famous talent to their team ever since they continue to grow today. Eric Koston, Sean Malto, Brian Anderson, Cory Kennedy, Theotis Beasley, Leticia Bufoni and the legend that is Lance Mountain are just a handful of the talent they have acquired.
With what is possibly the biggest and most popular skate shoe of recent time, the Janoski, Nike SB have managed to bring skatewear to the masses. A shoe just as popular down the skatepark as it is on the highstreet, has now evolved into various editions. The Janoski Max is the perfect after skate shoe, offering comfort, support and style for any time not on a board.
With their background of years of research and development over many sports Nike SB has been able to take parts of this knowledge to create skatewear that is functional, breathable, stylish and practical. Releasing such products has pushed Nike SB right near the top when it comes to the best designers and producers of high quality skate goods.